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It's crazy how businesses can get so specialized. I just learned we have a store opening around the corner from my house that specializes in olives. That's right - olives, olive oil, olive salsa, you name it. This store is all about olives and I'm sure they will do it well. Crazy.

Churches tend to specialize as well. The churches that are thriving are the ones who have zeroed in on exactly what they are about and then they pursue it relentlessly. The ones that struggle are the ones who feel the need to offer something for everybody. They offer Bible studies, men's groups, women's groups, groups for left-handed knitters, etc. None of these are bad on their own, but unfortunately when you try to appeal to everybody you can sometimes end up appealing to nobody.